Start with Noam Chomsky, Deepak Chopra, and a robot that loves you no matter what. Add a knighted British physicist, a renowned French neuroscientist, and a prominent Australian philosopher/occasional blues singer. Toss in a bunch of psychologists, mathematicians, anesthesiologists, artists, meditators, a computer programmer or two, and several busloads of amateur theorists waving self-published manuscripts and touting grand unified solutions. Send them all to a swanky resort in the desert for a week, supply them with lots of free coffee and beer, and ask them to unpack a riddle so confounding that it’s unclear how to make progress or where you’d even begin.
Then just, like, see what happens.